best H&M shopping finds 2024


Photo:

H&M; Pictured: Bouclé Jacket ($85)

I’ll be the first to admit that I shop a lot. Since shopping is a big part of my job as a digital fashion editor, there’s no way that my credit card can make it through the end of the month unscathed, but this month I aimed to do just that. Yep, I put myself on a shopping ban with the hopes of getting my closet in order and maybe avoiding some of the judgmental looks my doorman gives me when I come down to pick up yet another package. 

I’m sorry that what I’m about to say might earn me a lot of side-eye from both you and him: I’m on the verge of breaking my own rule because of H&M’s too-good-to-skip selection right now. I tried my hardest—I really did—but one look at the cool, affordable finds it’s dishing out right now was all it took to break me. From ridiculously pretty sheer pieces to the chicest quiet-luxury staples I’ve seen, discover the best H&M shopping finds for 2024 up ahead. Just don’t shoot the messenger if you find yourself shopping without abandon too.

H&M Coated Bomber Jacket

H&M

Coated Bomber Jacket

$67

The $9000 Phoebe Philo cape-adorned leather bomber jacket hasn’t left my mind, but this affordable alt is honestly pretty good.

H&M Asymmetric Earrings

H&M

Asymmetric Earrings

$13

If you hate looking chic, keep scrolling.

H&M Satin Tank Top

H&M

Satin Tank Top

$15

Easy elegance.

H&M Dress Pants

H&M

Dress Pants

$27

I can’t stop seeing pinstripes pop up everywhere I look, and it makes me think this could very well be the first big suiting trend of 2024.

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H&M Loafers

H&M

Loafers

$40

Good loafers will take you so far.

H&M Feather Soft Denim Shirt

H&M

Feather Soft Denim Shirt

$35

Have you heard? The Western look is coming back in full force.

H&M Straight High Jeans

H&M

Straight High Jeans

$55

I’ll never say no to timeless denim.

H&M Belt

H&M

Belt

$20

This perfect belt has been making the rounds in our editor Slack channels for good reason.

H&M Bouclé Jacket

H&M

Bouclé Jacket

$85

Wear with tailored trousers for the ultimate quiet-luxury look.

H&M Mohair-Blend Knit Top

H&M

Mohair-Blend Knit Top

$68

So soft.

H&M Canvas Shoulder Bag

H&M

Canvas Shoulder Bag

$45

It’s giving 1960s-era Jackie O.

H&M Oversized Cotton Shirt

H&M

Oversized Cotton Shirt

$27

Yep, I already ordered it.

H&M Draped Dress

H&M

Draped Dress

$38

I’m naming draped dresses as a major 2024 trend to know.

H&M Leather Mules

H&M

Leather Mules

$90

Unreal levels of chic.

H&M Bubble-Hem Tube Top

H&M

Bubble-Hem Tube Top

$25

Polka dots and bubble hems are two micro-trends we’ve been talking about at length, so this is an epic find.

H&M Double-Breasted Twill Trench Coat

H&M

Double-Breasted Twill Trench Coat

$85

It’s a classic for a reason.

H&M Baggy Low Jeans

H&M

Baggy Low Jeans

$50

That raw-edge detail is so wow.

H&M Leather Biker Jacket

H&M

Leather Biker Jacket

$429

Cool girls only.

H&M Silk-Blend Shirt

H&M

Silk-Blend Shirt

$119

The wide cuffs make this look like a designer shirt.

H&M Wide-Leg Wool Pants

H&M

Wide-Leg Wool Pants

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$139

So sleek.

H&M Narrow Leather Belt

H&M

Narrow Leather Belt

$20

Small accessory, major impact.

H&M Bucket Bag

H&M

Bucket Bag

$55

It’s probably time to update your work bag.

H&M Cowl-Neck Satin Blouse

H&M

Cowl-Neck Satin Blouse

$33

Oh, she’s chic.

H&M Dressy Twill Maxi Skirt

H&M

Dressy Twill Maxi Skirt

$30

Corporate gray is a color that was all over the spring runways, and this affordable skirt can definitely go head-to-head with some of the designer iterations.

H&M Open-Back Camisole Top

H&M

Open-Back Camisole Top

$18

So fun!

H&M Double-Breasted Midi Coat

H&M

Double-Breasted Midi Coat

$85

How to look polished in the winter 101.

H&M Knot-Buckle Waist Belt

H&M

Knot-Buckle Waist Belt

$18

Style this over the above coat if you know what you’re doing.

H&M Pointed Slingback Pumps

H&M

Pointed Slingback Pumps

$35

Slingbacks are the only heels I care about right now.

H&M Bouclé-Knit Bodycon Dress

H&M

Bouclé-Knit Bodycon Dress

$52

Obsessed with this texture.

H&M Asymmetric-Neck Top

H&M

Asymmetric-Neck Top

$27

Simple but far from boring.

H&M Draped Jersey Dress

H&M

Draped Jersey Dress

$38

I’ll never pass on the opportunity to stock up on a good LBD.

H&M Knit Jacket With Shoulder Pads

H&M

Knit Jacket With Shoulder Pads

$65

Sharp.

H&M Rib-Knit Top

H&M

Rib-Knit Top

$32

Nineties perfection.

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