Zendaya is shining a light on mental health and personal well-being in her latest campaign with Swiss athletic brand On. Set against the stunning backdrop of the Swiss Alps, the Emmy Award-winning actress delves into the transformative power of movement, the thrill of embracing new experiences, and the joy that can be discovered in life’s simplest moments.
Filmed in the picturesque mountain village of Vals, the campaign showcases Zendaya reflecting on the profound impact that movement has had on her life and well-being—a message she passionately advocates. By sharing her journey of overcoming fears and stepping beyond her comfort zone, Zendaya inspires others to discover positivity through physical activity. “Every day, I make it a point to get outside,” she says, whether it’s a stroll with her dog or a quick coffee run. These simple routines have become essential to her well-being, helping her stay grounded amidst the whirlwind of her busy career.
This collaboration marks Zendaya’s second major campaign with On, following the successful partnership that began earlier this summer. In the Fall/Winter 2024 campaign, she showcases standout pieces from On’s Movement Collection, including the All-Day 1/2 Zip, Movement Joggers, and the Cloudtilt shoe. Designed for versatility and comfort, the collection beautifully complements the breathtaking alpine scenery, embodying the brand’s dedication to merging performance with style.
David Allemann, co-founder of On, expressed his enthusiasm for the collaboration, stating, “Working with Zendaya on a campaign that pays tribute to On’s roots has been incredibly rewarding. It’s been a joy to deepen our partnership with a project that authentically reflects her personal journey with movement and well-being.”
The series of vignettes filmed in Switzerland beautifully captures Zendaya’s candid reflections on embracing new challenges. In one memorable clip, she confesses, “I was a very shy child, always afraid of embarrassing myself,” as she gleefully slides down a mountain coaster. Now, Zendaya finds herself in a transformative phase, eagerly saying yes to experiences that push her boundaries. “We should push ourselves out of our comfort zones because you never know what magical thing might happen when you do,” she advises.
Zendaya also highlights how her acting career has fueled this personal growth. Taking on physically demanding roles has compelled her to face her fears head-on. “I’ve been very lucky to portray characters that challenge me physically,” she explains. “They push me to do things I never thought I could. It’s tough, but once it’s accomplished, I discover new facets of myself, which is incredibly special.”
The campaign resonates deeply with Zendaya’s overarching message of well-being and mindfulness. Reflecting on her time in Switzerland, she shares, “Spending time with On in such an inspiring environment was truly uplifting. People are always outside, exploring the natural landscape, which is so refreshing. My day is always brighter when I find joy in the little things—like connecting with new people and soaking in nature. I believe this campaign truly captures that spirit.”
At its heart, the campaign aims to inspire individuals to weave small, daily acts of movement into their routines, highlighting how these seemingly simple actions can profoundly enhance both mental and physical health. The Fall/Winter 2024 Movement Collection is now available on On’s website, encouraging everyone to follow in Zendaya’s footsteps—both figuratively and literally—as they embark on their own journeys toward well-being.
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Featured image: @on/Instagram
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