Where I Shop for Real Jewelry That's Almost Cheaper Than Costume 

Disclaimer: When speaking of fine jewelry, the term “affordable” is very much relative. Metals like 14-karat gold and diamonds and other genuine gemstones really don’t come cheap, but a few jewelry brands have figured out how to streamline the process, whether they utilize direct-to-consumer manufacturing or have figured out other ways to keep their overhead costs down, therefore keeping their price points down.

Over the past several years, I’ve made an effort to save the money I would’ve normally spent on costume jewelry and invest it in fine jewelry. Even though fine metals seem to get more and more expensive, the jewelry brands I’ve bought from lately all have pieces that are cheaper than some costume jewelry. And even though some aren’t, it makes me feel good knowing that I’m spending a little more on high-quality pieces that I’ll possibly wear for decades as opposed to ones I might toss or donate after a couple of seasons.

With that, keep scrolling to shop my seven favorite fine jewelry brands with stylish, relatively affordable pieces.

There’s a good chance you’re already familiar with Mejuri (it’s popular), but I’m going to sing its praises anyway. The Mejuri pieces I own are some of the most worn in my jewelry collection, including the chain ring and gold hoops pictured below. The brand introduces new pieces weekly, so there’s always plenty to choose from. 

Stone and Strand is one of my favorite places to shop for wallet-friendly diamond pieces. It typically uses a lot of pavé stones, which makes for a ton of sparkle but not a ton of money. See what I mean below.

Wolf Circus is what you’d call demi-fine jewelry, meaning it uses sterling silver and 14-karat gold plating for its pieces and genuine gemstones and pearls but no diamonds. The Canadian brand’s pieces are particularly stylish, and the prices particularly low.

Completedworks is another one of my favorite demi-fine brands. Although, it also has stunning fine jewelry pieces, including engagement rings. I can’t even tell you how many compliments I get when I wear its pieces. They’re just so cool and unique. You’ll see…

Verlas is a new brand on the jewelry scene with a stunning assortment of customizable engagement rings and timeless fine-jewelry pieces that are sure to become heirlooms down the road. I’m particularly drawn to the brand’s diamond hoop earrings, delicate La Fleur collection, and jaw-dropping tennis bracelets.

Vrai’s prices are so good I sometimes have to double-check to make sure a piece is 14-karat gold. (They all are.) The sustainable brand’s engagement rings and fine jewelry are delicate yet substantial and would be an excellent addition to a jewelry collection.

Kinn is one of my favorite new discoveries, and I think it’s about to be yours too. Scrolling through its stock, I can’t find one piece I wouldn’t wear, from the dome rings to the pretty chain necklaces.