According to the BBC, senior NBCUniversal executive Joe Benarroch has joined Twitter. He’s the second Twitter executive that’s coming from NBCUniversal.
Last month, Elon Musk appointed Linda Yaccarino as the new chief executive of Twitter. She previously served as NBCUniversal’s head of advertising. The billionaire clarified that Yaccarino would focus on business operations while he stayed focused on product development. Now, Twitter has snapped up its second executive from NBCUniversal again as a part of Musk’s efforts to reshape the Twitter leadership team.
Senior NBCUniversal executive Joe Benarroch joins Twitter
Benarroch’s responsibility in Twitter boils down to focusing on business operations in the company’s New York office. According to Benarroch’s Linkedin profile, he has worked as an executive and senior vice president of communications and advertising at NBCUniversal since 2018. Benarroch work records also show he’s been employed at Facebook from 2012 to 2018.
“I am looking forward to bringing my experience to Twitter and to working with the entire team to build Twitter 2.0 together,” Benarroch said in his latest Linkedin post.
Benarroch’s contribution to the platform is yet to be discovered. However, his prolific experience in advertising and communications could help Twitter makeover its business model and reduce its reliance on plummeting advertising revenues.
Since Musk’s takeover, many Twitter executives have left the company for various reasons and were replaced by Musk like-minded people. But it seems that even these new people don’t have a guaranteed role in the company. Last week, Twitter’s head of trust and safety, Ella Irwin, left the company. She was supposed to be the successor of former head Yoel Roth, who resigned in November 2022.
The reasons for Irwin’s departure are yet unknown. However, some reports claim that Elon Musk and Irwin had a disagreement over Twitter content moderation policies. The departure came after Musk publicly criticized Twitter’s decision to limit the visibility of the “What is a Woman” documentary by the conservative media DailyWire. Musk said, “This was a mistake by many people at Twitter.” The issue was solved after Musk’s intervention.