Ever since Elon Musk bought Twitter last year, the platform has gone through a slew of changes aimed at generating more revenue and bringing new users to the platform. Now, in an effort to make the platform the go-to destination for job seekers, Twitter has reportedly acquired Laskie, a two-year-old startup that specializes in matching candidates with tech jobs.
This decision comes just weeks before Elon steps down as the CEO of Twitter, and while the specifics of the deal remain unknown, experts speculate that the Laskie acquisition could be a game-changer for Twitter as the platform can leverage its massive user base to facilitate connections between job seekers and employers in ways never seen before.
What’s different about Laskie?
Founded in 2021 by Chris Bakke, Laskie quickly gained recognition for its user-centric approach, as it positioned itself as a dating app-like platform for connecting job seekers and employers.
On its now-deleted “About” page, Laskie stated its aim to match job seekers with opportunities that truly aligned with their interests and skills while also attracting genuinely interested companies. As a result, over 80% of the users found success with the jobs offered through the platform. However, following the acquisition news, Laskie’s website has mysteriously vanished, leaving its users and followers confused.
While Twitter’s decision to acquire Laskie may be surprising given its declining user base in the US due to Musk’s erratic changes, it aligns with the company’s goals to become “X, the everything app,” similar to popular apps like WeChat and Kakao.
Currently, LinkedIn is the clear leader in the recruitment space, but with Twitter’s substantial engagement rate, the platform can not only help job seekers discover new opportunities that might have eluded them through traditional channels but also enable companies to target a wide pool of talent from around the world.