Twitch has announced a new revenue-sharing program that promises a higher cut of subscription revenue to streamers. The Partner Plus program, which will go live on October 1, 2023, offers a 70 percent share of net subscription revenue to streamers, up from the current 50 percent share. The higher revenue cut will only apply to the first $100,000 made through subscriptions each year, though. After that, the streamers’ share will drop to the standard 50 percent.
Most live-streaming services offer a 50-50 revenue split on subscriptions. Streamers get half of the net subscription revenue while the company keeps the other half. It’s no different with Twitch, though the platform has negotiated premium terms with some big-name streamers who get a 70 percent share. Until last month, those streamers got a higher cut of their entire subscription revenue. But the company has now limited that to the first $100,000 earned every year. The new terms are effecting this month and will apply to streamers when their contracts with Twitch are up for renewal.
Twitch will treat all streamers the same way with the Partner Plus program
Twitch’s new partner program now treats all other streamers in the same way. Like those big streamers, they will also get a 70 percent share of net subscription revenue until they make $100,000 within a year. These include revenue from recurring monthly subscriptions and gift subscriptions. To be eligible for this 70-30 revenue split, streamers must maintain at least 350 recurring subscriptions for three consecutive months. Streamers who maintain this subscriber threshold in July, August, and September this year will be eligible for the Partner Plus program at launch in October.
Once enrolled, streamers will get a 70 percent share of subscription revenue for a year or until they make $100,000. That’s even if their subscriber count drops below 350. However, they must maintain the minimum subscriber threshold for three consecutive months again to get a higher revenue cut in the next 12-month cycle. Note that gifted subscriptions or free subscriptions for Amazon Prime members do not count toward the qualification criteria. Revenue from gifted subscriptions does count toward the 70-30 revenue split program, though.
“Our focus has always been on inspiring, growing, and sustaining Twitch streamers all around the world. We hope this new program demonstrates that commitment,” Twitch Chief Monetization Officer Mike Minton and Chief Content Officer Laura Lee said in a blog post announcing the Partner Plus program. The announcement comes just a week after the company introduced and quickly rolled back new ad rules. The new rules would have hurt streamers, charities, and brands advertising through partnered streamers on the platform.