There’s a commonly used “law” of business that promises the following: Nothing can be fast, good, and cheap all at the same time. It can be fast and cheap but not good; good and cheap but not fast; fast and good but not cheap. No matter what, there’s something you have to sacrifice. But after Who What Wear’s team of experts put their heads together ahead of the holiday season, one thing became clear. Whoever came up with this theory hadn’t met us or, better yet, shopped for the gifts we spend the majority of November sourcing. If they had, they’d see quite clearly that this particular law of business isn’t without exceptions. The 76 gifts below are proof enough of that.
Fast, good, and cheap (like under-$40 cheap) are three words that describe to a T every one of the gift ideas featured ahead. From premeasured Sicilian sea salt that your foodiest friend will delight over to a table-top loom that’ll get the creative juices flowing for your right-brained family member, the presents you’re about to see and shop are destined to spark joy in whoever unwraps them. Scroll on for Low Cost, High Joy with Who What Wear, our under-$40 guide to making everyone on your holiday gifting list happy.
True gourmands can be some of the hardest people to shop for. Their taste levels are hundreds of steps beyond even a regular-old food lover, and they spend large chunks of time learning about the latest nosh-related fads around the world. Because of that, it’s essential that you take a step into their shoes and do some serious research. Luckily, our team houses quite a few connoisseurs in this particular area of interest, all of whom were all too eager to share their wisdom. From sell-out duck-fat tortillas to Portuguese canned sardines, if the person you’re shopping for loves food, the gifts below are sure to impress.
Caramelo
Duck Fat Tortillas
$9
Anyone whose interests consist of food, full stop, is probably well aware of Carmelo tortillas—which, in addition to gracing the cover of Bon Appétit, are famously difficult to get your hands on and unbelievably tasty.
Louis Sherry
Louis Sherry 12-Piece Chocolate Truffle Tin
$35
These aren’t just any chocolates. They’re chocolates designed way back in 1919 as a chic gift for first-class steamship passengers. NBD or anything.
Melissa’s Produce
Pinkglow Pineapples
$29
“To eat or to look at in awe”—these are genuine thoughts one might have if they received a Costa Rican pink pineapple.
Niwaki
Fruit Knife
$26
The only knife worthy of cutting the above pineapple.
Ati Manel
Sardines With Olive Oil and Lemon
$6
This is the year of tinned fish, be it straight from the can, tossed in a Mediterranean pasta bowl, or atop a piece of toasted sourdough.
Dinosaur Designs
Stone Butter Knife
$50
With this handmade resin butter knife to spread it, your butter won’t just taste good. It’ll look good too.
Le Beurre Bordier
Espelette Chili Butter
$14
The only thing the French do better than dress is make butter, and this is a butter unlike any other. Beloved by some of the culinary world’s most elite chefs, Jean-Yves Bordier’s Le Beurre Bordier chili butter is a masterpiece. It’s no wonder people used to smuggle it past border control upon their return to the U.S. from France. And no, we’re not exaggerating.
Yowie
The East Asian Omsom Sauce Sampler
$32
Cooking doesn’t have to be difficult. This sampler contains six starters to make meals like Japanese yuzu misoyaki, Korean spicy bulgogi, and Chinese mala salad.
Dishoom
Cookery Book
$30
When a flight to London to wait in line for a meal at Dishoom isn’t possible, the recipes in this cookbook are close enough.
Smallhold
Blue Oyster Grow Kit
$38
Who knows how much we’d have saved our food-obsessed friends in high-end grocery fees had we only known before that growing oyster mushrooms at home was as easy as buying this $38 kit.
Donne Del Grano
Organic Linguine Mare Colored Pasta
$8
Obviously, it’s important for pasta to taste good, but there’s no reason why it shouldn’t be pretty too.
Jacobsen
Disco di Sale
$17
Disco di Sale takes the guesswork out of salting pots of water, making perfectly seasoned pasta and vegetables a snap. Made by Jacobsen’s partners in Trapani, Italy, each disc (“disco” in Italian) contains 10 grams of pure Italian fine sea salt.
Suck UK
My Family Cookbook
$30
No professional cookbook compares to one filled with passed-down family recipes—period.
What do you get for the hostess with the mostest? How about a bevy of under-$40 gifts that even she doesn’t already have? We’re talking about handmade French candlesticks (and yes, they’re customizable), a bobbin-lace apron for her chicest bottle of red, and a card game designed by a relationship expert that is bound to make even the most awkward of parties wildly intimate. And those are just the highlights.
Les Bougies de Frederique
Candles
$40
French. Handmade. Customizable. Candles. Enough said.
Rahis Papers
Marbled Paper Lantern
$38
Party décor gone super chic.
Ichendorf Milano
Tutu Red Wine Glass
$32
Sometimes, you just have to remove dangerous skinny-stem wine glasses from the equation entirely. Instead, opt for Ichendorf Milano’s glassware, which is the safer option at a party and is aesthetically satisfying in every way.
Esther Perel
Where Should We Begin?
$40
Goodbye, Uno; hello, Where Should We Begin?, relationship expert Esther Perel’s party-ready card game that’s all about kick-starting enriched conversations that don’t shy away from topics that may have once been considered off-limits for party settings. When this game gets brought out, expect things to get intimate.
Clementina Sketchbook
Set-Of-Eight Ribbon-Painted Place Cards
$40
Their dining table has never looked better—or more organized.
Pygmy Hippos Shop
Successful Party Tips Vintage 1965 Advice Book
$18
Sixty-four pages of party advice from the generation that did it best.
Saint Laurent
Zebra Lighter
$8
Sometimes, the best, most impressive gifts come in the smallest of packages. Case in point, this $8 zebra-print lighter from Saint Laurent, which has the potential to become the chicest party favor of all time this holiday season.
Gohar
Bottle Apron Bobbin Lace
$28
Is your table well dressed? Gift-wrap a bottle of pét-nat.
Jade Paton Ceramics
Candleholders
$19
Excuse us for saying this, but candleholders have a tendency to be, well, boring. Luckily, Cape Town–based ceramicist Jade Paton has an eye for the unusual yet aesthetically stimulating.
LadySargeant
Say It Do It Truth or Dare Card Game to Connect Reflection
$25
Think of this gift as 52 opportunities to bring you and your friends together via thought-provoking questions or playful challenges. And as an added bonus, all the options are predetermined, meaning no one can go rogue and throw out a wild truth or dare.
If you’ve spent the last five years gifting the green thumb in your family and/or friend group the same 12-month subscription to Better Homes and Gardens, it’s time to switch things up. That’s where the 10 gifts ahead come in. From jazzed-up camping equipment to gardening doodads that feel fun instead of expected, prepare for an elated look on whomever’s face that unwraps one of the below options this holiday season.
AESC
Gardening Cap
$32
The best way to find more gardening fanatics is to wear your passion on your sleeve—err, head. Help your green-loving best mate make friends who feel the same way with this casual-cool cap from one of London’s coolest brands.
Plant Good Seed
Pink Beauty Radish Seeds
$5
If food is your love language and your best friend has a green thumb, this gift will work out in both of your favors. After all, there’s nothing better (and chicer) than radishes paired with salted butter and a toasted French baguette.
Moonsisters
Moon Calendar 2024
$30
This calendar tracks the lunar and astrological cycles with tips on how best to harness the energy of the stars and the moon on any given day.
Objects
Mini Japanese Kenzan Set
$30
Used in the Japanese art of floral arrangement, kenzans, or floral frogs, are small pin-embossed objects that are meant to be placed inside of a vase to ensure your flowers stay upright and in place for as long as possible. Our suggestion? Get these for your friend who always has a fresh batch of flowers (and share the link to this easy-to-follow TikTok tutorial). Perhaps they’ll be able to delay their weekly deliveries by a few days.
Mosh
Latte Thermos Tumbler Bottle
$26
$22
Sorry, but is this not the cutest thermos you’ve ever seen in your life? If whoever receives it doesn’t drink hot cocoa out of it, it’s well within your right to take it back.
Little Sun
Original Solar Lamp
$27
This is great for camping or to keep by your bed as a reading light. For every lamp sold, one is donated to the brand’s partners in rural Africa, where they are working to bring solar energy to all.
Uncommon Goods
Nature Meditations Deck
$19
Be truly one with nature with this pack of cards that’ll help you practice mindfulness in the great outdoors.
Broccoli
Mushroom People Magazine
$22
A no-mushroom-missed guide for all the fungi enthusiasts in your life.
Arber
Plant Food
$24
This hyper-nutritious plant food will keep their green babies not just alive and well but also thriving. Even better, its ingredients are all made from supermarket food waste.
Dunlop
Slip-On Gardening Wellie Shoe
$19
$15
Gardening clogs are all the rage right now, but it’s best not to forget who made them cool in the first place—actual gardeners.
Whether you’re looking to buy a (much-deserved) gift for yourself or eyeing a present for that person in your life who desperately needs some relaxation time, you’ve come to the right place. Ranging from bath and nighttime essentials to a five-minute journal that can solve a lot more problems than you’d probably think, they’re each designed to help whoever receives them lay low and unwind.
Melyon
Milk Cleanser
$24
$20
By combining the redness-reducing qualities of salicylic acid and the glow-inducing powers of ginger-root extract, Swedish skincare brand Melyon managed to create the gentlest yet most effective cleanser money can buy.
Intelligent Change
The Five Minute Journal
$29
Journaling may sound easy, but when you’re dealing with emotions, it can be hard to get words down onto paper. This guided journal makes the process significantly easier, mapping out what to write about on a daily basis. It’s no wonder celebs like Lily Collins and Emma Watson and even our own editor in chief swear by it.
House of Hanz
Octaevo Barcelona Bookmark
$19
$15
If you can pull yourself away from Emma Straub’s novel This Time Tomorrow, slip this bookmark into its pages to hold your spot. Trust us—you don’t want to miss anything.
Zara
Faux Fur Mule Slippers
$40
$32
Leave it to Zara to make slippers that are also somehow chic.
Melanin Haircare
Multi-Use Pure Oil Blend
$14
With baobab, argan, and sage oils, this lightweight blend will work wonders on their locks, defrizzing, moisturizing, and adding exuberant amounts of shine.
Kate McLeod
Daily Stone Solid Body Moisturizer
$45
Bar of soap, meet bar of moisturizer. One of the latest bath-and-body fads to garner cult status is solid moisturizer thanks to former pastry chef turned beauty entrepreneur Kate McLeod, who developed Daily Stone. Mess-free and overwhelmingly luxe, this $45 product is perfect for anyone on your gift list who likes to feel good (i.e., everyone).
Baythe
Base Camp Beauty
$35
The only tool you need to slick back your bun to frizz-proof perfect.
Linoto
100% Linen Boxer Shorts
$25
Linen is the new silk when it comes to bedtime.
AkamatsuShop
Japanese Colorful Rice Wax Candles
$26
These candles are perfect for starting a trataka practice, or candle-gazing meditation. This type of meditation is said to open your third eye for higher consciousness and increased intuition.
Boring, impersonal gifts are so, well, never. No one wants to unwrap a pair of unbranded tube socks during the holidays. We’d rather open nothing instead of something that was clearly conjured up at the 11th hour. Instead, think about ordering something specific to the eventual owner, be it a personalized French lip balm, an engraved pet tag, or a perfume that involves the recipient taking a quiz to find a scent that fits them to a T, all of which are included below.
Dossier
Powdery Tobacco
$39
Have your bestie take this quiz to find their perfect scent.
Papier
Scallop Trim
$52
There’s nothing more adult than personalized stationery.
Piecework Puzzle
Zodiac Puzzle
$14
This doubles as an activity and home décor for your astrology-loving friend.
Uncommon Goods
Birth Month Flower Paint-by-Number Kit
$30
During the holidays, zodiac this and zodiac that are all the rage. But for the friend or family member who knows their birth sign but the buck stops there, this birth-month-flower painting is a perfect alternative.
Paper Source
Custom Stamp Gift Set
$40
Lazy meets sophisticated.
Mejuri
Heart Pet Tag
$38
This 24k gold-plated pet tag is as much a gift for them as it is for their furry friend.
Mark & Graham
Fillmore Vegan Leather Luggage Tag
$39
A chic way to speed up the baggage-claim experience on your next vacation together.
Officine Universelle Buly
Baume Des Muses Rose
$26
Carmex, who? This French lip balm is nothing short of luxurious, from the rose scent to the customizable packaging.
L.L. Bean
Boat and Tote Open-Top
$35
Yes, L.L. Bean’s tote bags have made their way back to being on-trend. This time, everyone’s customizing them with ironic embroidery thanks to Gracie Weiner of @ironicboatandtote.
There are two types of people in the world: those who think of their house/apartment as a place to sleep at night and those who make it a home. If the next name on your gifting checklist falls into the latter category, stop what you’re doing and peruse the eight gifts ahead, which were hand-selected with the purpose of sparking joy in your homebody friend. Trust us—all it takes is a vintage design magazine or a really pretty candle.
Boy Smells
Wick Trimmer
$22
For the person in your life who just can’t seem to get enough candles. (Is there a limit on too many?)
La Maison Francaise
Magazine 1970 Mars Rare Vintage Interior Design
$20
Everyone has that one friend who spends their weekends searching for mid-century modern furniture on Craigslist and eBay. This one’s for them.
Ume Studio
Tusk Candle
$56
“To burn or not to burn?” is the real question at hand here.
Easy Plant
White Heart Anthurium
$39
Thanks to Loewe Creative Director Jonathan Anderson, anthuriums are trending.
Hay
Recycled Color Crate
$6
These TikTok-viral crates are a perfect way to add organization and a touch of color to your space. But if a crate alone doesn’t feel substantial enough as a gift, there’s always the option of filling it up with knickknacks, snacks, and other stuffers that will make these fan-favorite storage units even more impactful.
Berea
Tuxedo Broom
Handmade by the students of America’s only top college where tuition is free, Berea College, this traditional Appalachian broom is giving serious cottagecore vibes. It’s best gifted alongside a nap dress.
Papier d’Armenie
Starter Box
$21
This is how the French perfume their homes. Light a square on fire right before guests arrive.
Anthropologie
Nelda Egg Crate
$26
We’re all in for any excuse to make a fridge look less fridge-like.
If your left brain does 99% of the work, it’s understandable if a gift you have to make yourself sounds more like a nightmare than a cause for celebration. But for those out there whose creative side runs the ship, a DIY gift is the best possible kind. Left-brainers, step aside. This section is for your complete and utter opposite.
Upstate
Natural Dye Kit Indigo
$38
If they love Proenza Schouler’s tie-dyeing techniques as much as they enjoy getting their hands dirty, this natural dye kit is a match made in heaven. In addition to the nontoxic, Brooklyn-made indigo dye, this gift comes with a tutorial for mastering the shibori technique.
Mr. Boddington’s Studio
Grandparent + Grandchild Pen Pal Kit
$30
If you live far away from your grandparents or grandchildren, it can be tricky to stay in touch, especially if you’re not the chatty-phone type. This pen-pal kit makes it easy.
New York & Company
Candle Making Kit
$56
For the friend who likes to work for their gifts, get them this candle-making kit that comes with a bubble-like vessel that can be easily recycled and turned into a vase or catch-all.
Northstar Craft Co.
Hand-Dyed Silk Ribbon
$2
Our editor in chief and self-professed ribbon nerd used this vendor for the ribbons on her wedding program. With over 100 color combinations, there’s definitely a gorgeous option in your gift recipient’s favorite color.
Garrett Wade
Italian Gilded Sewing Scissors With French Leather Case
$38
True sewing wizzes know that you can’t cut fabric with just any sheers. For a clean cut as pretty as the piece they’re crafting, handmade Italian scissors fit for the pros are the only option.
MoraApproved
DIY Pottery Kit
$30
$24
Just think of all the ceramic kitchenware you’ll get in return. With this gift, everyone wins.
Funem
Chunky Felted Rope
$10
Pretty soon, yarn balls just like this one will be all over their home. Trust us—we know from experience.
Fūnem Studio
Weaving Loom Small
32
A few years ago, my mom invested in a Saori floor loom, and it’s been the centerpiece of her home ever since. When I go home for the holidays, I spend the majority of my time sitting at the loom, creating gorgeous weavings to gift my friends. Though much smaller, this Funem loom is great for travel weaving or for anyone just starting in the practice. Before long, I guarantee they’ll seek out the big version.
Beam Paints
O’Keeffe and Martin Palettes
$37
Inspired by Ghost Ranch, Georgia O’Keeffe’s oasis in New Mexico, this four-piece palette was developed using a blend of lightfast pigments, tree sap, gum arabic, and Manitoulin honey, which creates a watercolor experience like no other.
Toys and games aren’t just for kids. They’re for adults too—at least ones who like to play into their inner child. For those in your circle who don’t take themselves too seriously and still enjoy a bit of nostalgia-inducing fun, the final eight gifts in our low-cost, high-joy gift guide are the only ones they’ll want to find at your present exchange.
Spalding
High Bounce Ball
$5
Vintage toys are sometimes the best toys. This ball bounces curiously high.
Tops Malibu
Deluxe Surprise Ball
$22
Unwind to delight in the discovery of 12 vintage-inspired keepsakes nestled in the paper orange’s layers.
Le Puzz
Freaky Deaky Puzzle
$32
We’re convinced that you don’t know your friends until you try to complete a puzzle with them. It brings out parts of people like nothing else can.
Omy Design and Play Inc
Wax Finger Crayons
$19
Are your fingers crayons? Are your crayons fingers? Something to ponder while having fun with this set.
Lego
Roses
$13
Real flowers are always great, but why not give forever flowers? Not only will these last forever, but it’s also an activity for you and your gift recipient to do together.
Susan Alexandra
Miracle Dreidels
$28
This sparks so much joy. Leave it to Susan Alexandra.
Tops Malibu
Wish Paper Gold and Silver
$8
Everyone writes their wishes on a special piece of this pink paper and lights it on fire, and they float up to the ceiling. If you catch the ash on its way down, your wish will come true.
Housog
Water Beads
$7
Hear us out. Touching these jellylike beads will tickle even the most serious adult’s tactile senses.
This story was published at an earlier date and has since then been updated.
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