Pride Month has officially begun, which means brands are rolling out their best rainbow-striped wares—many of them to spectacular effect. Why throw on a regular old flag T-shirt when you could don a Versace Barocco print silk shirt trimmed in technicolor stripes? Or a David Yurman tag necklace set with multicolored gemstones? Some other looks are more of a wink—see Abercrombie & Fitch’s Mean Girls themed crop top. And of course, some of the best Pride “merch” isn’t even official—chic approaches to rainbows abound, from a Christopher John Rogers organza striped shirt to a mismatched set of Murano glasses from La Double J. Many of the collections this year have a charitable element attached: Versace is donating 10 percent of sales from its pride collection to the Elton John AIDS Foundation, which supports HIV treatments and initiatives; Abercrombie and David Yurman are supporting the Trevor Project, which provides resources to support LGBTQ+ youth. Scroll through for some of our favorite ways to show your pride this summer.
Christopher John Rogers Casette Oversized Striped Silk-Organza Shirt
All Gender Hurricane XLT2 Ampsole Brite
Roxanne Assoulin Love Rainbow Set
Jonathan Bailey
Pride Barocco Silk Shirt
Rainbow Memoir Oval Locket
La DoubleJ Set of Eight Glasses
Boss X Keith Haring Gender-Neutral T-Shirt With Special Logo Artwork
Colours of Love Cosmic Curve Rose Gold Rainbow Multicoloured Gemstone Tennis Bracelet
41mm Pride Edition Braided Solo Loop
Pride Calf Sock 4-Pack
Gradient Wave Crochet Top
Alison Lou Rainbow 14-Karat Gold and Enamel Earring
Women’s UA Vanish 5″ Pride Shorts
Chevron Tag 18K Yellow Gold with Rainbow Baguettes 35mm
Double Rainbouu Purple ‘Under The Sun’ Sweatshirt
The Leila Bag Ting
Pride Cropped Mean Girls Graphic Tee
