On Friday, Snow Tha Product and Lauren Jauregui premiered the video for his or her new collab “Piña,” which unapologetically embraces their queerness. The visuals are highly effective, and Jauregui describes their impact greatest: “Two fairly women into one another with out the male gaze concerned is low-key revolutionary.”
The video follows Snow arriving on the Latinx bar La Cita in Los Angeles and assembly Jauregui. All through the video, the 2 artists dance collectively and are available near sharing a kiss.
“I wished the video to be with a queer girl. And initially they tried just a few completely different folks, however I actually was like, ‘No, it must be Lauren,’” Snow tells Rolling Stone over Zoom from her L.A. ranch. “I didn’t need it to be an individual that it was only for clout or it was only for male consideration. It’s an actual factor.”
For each Snow and Jauregui, the tune is about breaking a taboo that continues to exist in some genres of music: “I really like the concept of constructing the kinda music I want existed once I was youthful and having visuals to match which might be attractive, flirty, and enjoyable,” says Jauregui. “I really feel like queerness will get tossed round like a taboo or fetish in music, particularly in Latinx areas and particularly femme-on-femme power.”
Snow says it was about “specializing in the significance of a second” like this for queer artists. “I believe the intention behind sure issues is essential and the intention with Lauren is that I used to be being very sincere about what queer ladies and non-binary folks would possibly undergo,” she explains. “Main by instance is healthier than arguing.”
Earlier than Snow and Jauregui started engaged on the observe, Snow says she invited the previous Fifth Concord star over simply so they might simply hang around and get to know one another. “I wish to vibe with folks and be sure that we fuck with one another earlier than we work collectively,” Snow says. And so they did. “We’re each cancers, we’re each very comparable. We talked about life, frequency, fucking every thing,” Snow provides.
Throughout their assembly, Jauregui even inspired and satisfied Snow to launch her challenge To Anyplace. The EP, which options “Piña,” got here out a number of weeks in the past.
“I select to talk life over and into folks. I’ve met lots of people on this trade and each artist I do know battles with demons that nobody will ever see,” Jauregui says. “Snow is a hardworking, gifted, dope human and artist and all I did was remind her that her perspective, voice, and imaginative and prescient are necessary and essential. She already had put within the work, she simply wanted the reminder.”
Snow is grateful for that help. “The balls to have a challenge actually got here from Lauren hyping me up,” she says.
They determined to shoot the music video at La Cita after they met up once more and wound up on the bar. “Me and her ended up there on a random day once we each wanted to vent,” Snow says. “We had a blast. It was humorous, it was enjoyable. And he or she was like, ‘That is precisely the place we must always shoot ‘Piña.’ And in order that’s what occurred.”
On To Anyplace, the rapper tracks her ups and downs during the last a number of years. It’s a sonically numerous 16-song challenge with collaborators Santa Fe Klan, Rotini, and Dominican star Ceky Viciny, and it options dembow, what Snow calls “a ratchet tune” with Juicy J, and songs which might be “very unhappy” and about her latest heartbreak.
“It’s simply me experiencing what I’m going by in my private life. However on the identical time, having these moments of happiness throughout breakups when your folks are like, ‘Bitch, you simply have to get out,’” Snow explains. “After which you could have these moments if you’re alone and also you’re crying and also you’re like, ‘Why me?’ sort shit.”
“Piña” is Jauregui’s newest tune since she dropped “At all times Love” in October. “It was necessary for me to place [this song] into the world for a similar cause each tune is: It tells my story and it’s an sincere expression of a second that allowed me to heal,” she informed Rolling Stone about that observe.