The soccer festivities in Phoenix started early this yr, as Rolling Stone threw an epic pre-game celebration to recollect. The occasion, which was in partnership with sports activities advertising expertise company Expertise Sources Sports activities (TRS), came about on the Clayton Home in Scottdale. The venue was packed to the brim with soccer followers, celeb friends, music lovers and partygoers alike, creating a really unforgettable night.
The group (actually) bought goosebumps as Travis Scott headlined the unique installment of Rolling Stone Stay, bringing an unmatched punk-rock-type vitality to the room, even strolling into the group to share an intimate second with followers. Scott’s 2019 chart-topper, “I’m The Highest In The Room,” blared via the audio system; a debatable assertion, given the truth that the occasion offered friends with free Crown Royal cocktails and natural treats, courtesy of Hemper and Jardín. However, the group buzzed with pleasure to look at a silhouetted Scott bounce on stage.
Travis Scott
Matt Younger
In the meantime, within the Vivid Seats lounge, fireplace pits, cozy couches and complimentary Vivid-rita tequila cocktails stored the group cozy via the chilly desert evening. The bar featured mysterious arms sporting posh white gloves which emerged via a branded greenery wall to award free bubbly and 1000’s of {dollars} in present playing cards, good for occasion tickets from Vivid Seats. The scene attracted an array of curious clients, even the likes of musician and YouTube celebrity, Nezza, who frolicked and captured content material in entrance of the wall, the place she received a free Vivid Seats present card of her personal.
Nezza wasn’t the one Bay Space legend to grace Rolling Stone Stay with their presence Friday evening. G-Eazy additionally took the stage for a shock collaboration with DJ Whoo Child. “I simply made this track in Paris two days in the past,” G-Eazy confessed, whereas unveiling his newest unreleased masterpiece. The brand new track, which already has seemingly innate viral potential, samples Suzanne Vega’s 1992 track, “Tom’s Diner,” which was re-introduced to the world by TikTok practically 30 years after it was launched.
Music wasn’t the one focus of the evening, nevertheless. Rivalries brewed within the viewers between Kansas Metropolis Chiefs and Philadelphia Eagles jersey-clad superfans, fueled by the on-stage antics of DJ Irie and DJ Whoo Child. A well-recognized face in soccer additionally took the stage, as pro-football champion Will Gholston of the Tampa Bay Buccaneers appeared to make a toast to the American Most cancers Society, the occasion’s official non-profit sponsor.
John Salangsang
A silent public sale additionally lined the partitions of the occasion, presenting a myriad of eclectic objects from signed soccer helmets to uncommon signed information from music superstars like Eric Clapton and The Rolling Stones. For the fashion-forward, Aviator Nation collaborated with Rolling Stone on a customized capsule merch assortment, full with hoodies, t-shirts, hats and sweatpants. Followers had been seen all through the celebration decked out within the restricted drop, hydrating up on BODYARMOR SportWater and bopping to the roster of unimaginable musical performances.
Ambiance
Matt Younger
As if the occasion wasn’t star-studded sufficient, French Montana dropped by to scope out the scene. Different celebrities additionally arrived in model, being escorted in by Wagoneer Jeeps. On the venue, they frolicked backstage on the VIP Ace of Spades lounge, sipping golden Armand De Brignac Cuvée, equipped by Diageo. Self-proclaimed “Meals God” Jonathan Cheban of Maintaining Up With The Kardashians fame danced from the VIP part banister, even hitting the “dougie” at one level throughout DJ Irie’s set, creating a really memorable evening of sights and sounds to steer as much as the most important sporting occasion of the yr.