If you’re wondering how things are going with Twitter since it changed its name to X, then be prepared for disappointing yet unsurprising news. Elon was fumbling the company back when it was the “Bird App“, but, according to Insider (via Gizmochina), post-name change Twitter isn’t faring well. Twitter saw a massive decline in downloads since the name change.
In case you don’t know, Elon Musk made the decision to change Twitter’s name to X a few months ago. This decision has been mocked en masse, and so has Elon. The name and logo are completely different, replacing the iconic blue bird with a basic “X” logo.
Twitter saw a massive decline in downloads since the name change
With the new identity, it seems that the company is seeing a huge decline in users and downloads. According to the report, Twitter’s downloads plummeted about 30%. That’s a decade’s low for the platform.
Between August and September this year, Twitter pulled in about 10 million new users. That’s dwarfed by the average of between 15 million and 30 million monthly new users since 2011. It’s no doubt that the company is experiencing a major issue getting more people on board. This is only made worse by the fact that Musk’s plan was to get as many people signed up to Blue as possible.
The company is also seeing falling numbers with its regular active users, however, this drop isn’t as significant. So far in September, the company had about 249 million daily active users. That’s about a 1.5% drop compared to the average in July which was 253 million. We just don’t know if that number’s going to grow over time.
When it comes to monthly active users, it dropped about 1.2% in the same time period. If this continues, then we expect to see that number grow over time.
So, it seems that Twitter is on a steady decline despite Elon Musk’s attempts to manage it. The company is now worth a fraction of the $44 billion it was purchased for. Something is going to have to change if Elon Musk and the CEO Linda Yaccarino want to keep the platform from going under.