Introduced final week at CES 2023, Sony and Honda’s new good automobile prototype appears to be taking a web page from Elon Musk’s Tesla, letting of us boot up PlayStation 4 and 5 video games by way of its inside screens. However Sony might also be planning to make use of the automobile as a technique to promote shit on the skin of it when you drive round. Welcome to the longer term. It sucks.
The Afeela, Sony and Honda’s new good EV (electrical automobile), is a three way partnership between the 2 massive firms designed to leverage each Sony’s superior tech and Honda’s a long time of automobile manufacturing. The result’s a brand new, super-fancy, and technology-packed prototype EV that Sony claims might be hitting the streets in just a few years. And when it does, apparently, you’ll be capable to use it to play PS5 video games.
Now to be clear, you gained’t be capable to simply pop a PS5 disc into the automobile as Afeela will make the most of cloud streaming to let homeowners and passengers play PS5 and PS4 video games on the go, offered you could have a good sign or web connection. You’ll additionally be capable to watch films and TV by way of the varied screens contained in the automobile.
However the Afeela doesn’t simply have screens on the inside. No, like a bizarre future episode of a Pimp My Experience reboot, the Afeela additionally options an exterior widescreen show. Sony name’s this the automobile’s “Media Bar” and says it can let homeowners show a wide range of knowledge together with the present climate and battery degree of the automobile. It can be used to show completely different colours or photographs, too. Yasuhide Mizuno, CEO of Sony Honda Mobility, says with the media bar, homeowners can “categorical” themselves “by sharing numerous sorts of data to folks round [the car].”
Sony additionally has some much less cool plans for this new media bar. Throughout its CES showcase, Sony briefly displayed an advert for Spider-Man: No Means House on the skin display screen. Not way more was stated about this temporary second from the occasion, past Mizuno suggesting Sony was speaking to companions about how they will create “enjoyable and thrilling” interactions utilizing the media bar. That sounds quite a bit like Sony desires Afeelas to be cell promoting billboards.
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In fact, all of that is nonetheless just a few years away as Sony and Honda say the Afeela isn’t popping out till 2026. However as a tease of what to anticipate from future good automobiles, it’s not wanting good. Contemplating how ad-riddled good TVs already are in 2023, I’m not wanting ahead to automobiles getting coated in screens and adverts, too. I suppose I’ll barely discover as I play a laggy PS5 recreation by way of the cloud within the backseat of the Afeela. Anyway, I believed the longer term could be cooler.