Goodbye, Cry Child. On Wednesday, Melanie Martinez introduced her return after 4 years with the discharge of her third studio album, Portals. To accompany the announcement, she shared a video of herself hatching from an egg as a pink, deep sea-styled creature. Portals is ready to launch on March 31, and it’s Martinez’s first document since forsaking her “Cry Child” persona.
“Portals screams demise is life is demise is life is demise is life,” she mentioned in an ominous press assertion. “A steady loop. A circle.”
Earlier this week, Martinez bid farewell to “Cry Child” — the alter-ego baby model of Martinez portrayed on each her Cry Child debut and follow-up album and in characteristic movie Ok-12 — with a viral TikTok. The visible zoomed in on the phrases “RIP Cry Child” carved into an enormous mushroom as Martinez sang in a seemingly new track: “My physique has died however I’m nonetheless alive. Look over your shoulder, I’m again from the lifeless.”
She additionally launched a 12-second snippet on streaming companies titled “…” the place she repeated the phrases, “Again from the lifeless. I’m again from the lifeless,” over a catchy beat, earlier than whispering: “I’m again!”
The album announcement on Wednesday captured the singer, lined in pink and with Form of Water-reminiscent facial prosthetics, as she burst out of an enormous egg whereas a brand new track performed within the background.
Portals is Martinez’s first launch since her After College EP in 2020, which was featured on an prolonged model of her 2019 LP Ok-12. The LP included tracks like “Present & Inform,” “Drama Membership,” and “Wheels on the Bus.” Her follow-up After College EP featured the one “The Bakery.”
Martinez wiped her Instagram account of their Cry Child persona completely, and teased “the hatching” of the brand new character they’ll painting with Portals. Martinez has lengthy been a pacesetter in creating visual-led music tasks.
“She created each storyline, labored with the set director, the artwork director, the stylist,” Atlantic Information chairman Julie Greenwald instructed Rolling Stone concerning the singer in 2019. “She constructed a complete neighborhood on YouTube with these movies.”