Megan Fox Just Debuted "Red Velvet" Hair—This $19 Hair Dye Is Responsible 

In case you haven’t heard, red is the color of the season. We’re seeing red everywhere, from the runways to the streets. People are adding pops of red to their wardrobes with bags, shoes, and other statement clothing pieces. In the beauty world, red nails and red lipstick are taking centerstage, and “cowboy copper” hair is all over TikTok. Vibrant red hasn’t woven its way into hair color yet—that is, until now. 

There are very few people who can make fire engine red hair look impossibly chic. One of those people? Megan Fox. Fox stepped out today sporting a new shade of bright red hair. Her stylist and colorist Dimitris Giannetos is dubbing the shade “red velvet.” It’s a sharp departure from her usual dark strands, but Fox pulls it off flawlessly (as she would with any hair color). 

Luckily, Giannetos shared the product breakdown on his Instagram. If Fox’s new dye job also has you itching to try red, you’re in luck—the hair dye Giannetos used is only $19, easy to use at home, and semi-permanent. Keep reading for the full product breakdown.