Meet Vanilla Girl: 2023's Latest Trend That's Going Viral on TikTok

Balletcore, coastal grandmother, and coquettecore, meet “vanilla lady,” the winter-weather, Hailey Bieber–esque, soft-life, romantic look that is been making the rounds on TikTok recently as 2023’s inaugural aesthetic. Mandatory parts embody white bows, cream cardigans, luxurious candles and a 10-step self-indulgent skincare routine that may make any celeb aesthetician jealous. In a nutshell, the development is simply cozy, heat, winter whites.

Following within the footsteps of the “clear lady” aesthetic development, the newer, softer model dubbed vanilla lady guarantees a quiet life within the nation, high-thread-count duvets, and comfortable Ugg boots. After a yr of biking by means of TikTok aesthetics for my job, vanilla lady must be the easiest-to-replicate of the 30+ tendencies I’ve seen during the last yr.

Vanilla lady is an advanced thought to me: On one hand, the trending aesthetic appears easy and enjoyable—simply throw on a cream-colored cardigan and put bows in your hair. Alternatively, although, it is essential to acknowledge how the TikTok algorithm promotes sure vanilla-girl movies over others—ones usually centering thinner, white girls slightly than plus-size creators or creators of coloration. Fortunately, there’s a big and devoted viewers of cool, genuine folks proudly owning the development and making it their very own, a crucial step towards radical inclusivity that is simply now taking stride throughout social media. It is about time!

Beneath, store all the comfy and cute vanilla-girl necessities it’s worthwhile to take you thru the remainder of winter.