The rapper previously released the single from his much delayed studio album on Soundcloud last month
Kid Cudi is feeling light and carefree in the music video for his latest single, “Ill What I Bleed.’ The song is set to appear on the rapper’s forthcoming and much-delayed studio album Insano, currently scheduled to arrive in January 2024. The single initially arrived last month, alongside another track titled “Most Ain’t Dennis,” but was only available on Soundcloud as a gift to hold fans over until the record arrives. Now, Cudi is opening up the world of Insano in a visual sense, too.
The “Ill What I Bleed” video, directed by Cudi alongside Jason Goldwatch, follows the rapper through a few carefree days in Seoul, South Korea, where he dances through the streets, performs for enthusiastic fans, and rides around showing off his chains. Cudi performed at Sampyo at Seoul Forest earlier this month.
When Cudi pushed back the release of Insano last month, he told fans: “I’m sorry for the delay everybody but I’m a perfectionist. And things gotta be right.” The record’s release will mark the final album in the rapper’s recording contract with Republic Records, which has released his last six albums.
Nearly a year ago, he insisted that the album wouldn’t be arriving in 2023, but fans have held onto hope that it would be coming sooner than later, despite the numerous delays. “I want to make sure that everything lines up and I give y’all the best version of myself,” Cudi wrote in his statement. “This album is amazing and I want to make sure I present it in the best way for y’all.”