J.Crew Is My Secret Weapon This Fall—30 Picks I'm Wearing on Repeat

Surprisingly, 2023 has been a big year for J.Crew. Now the comeback has been imminent with the hiring of the brand’s internet-loved designer Olympia Gayot. Her ultra-chic way of styling the brands clothing and offering tons of outfit inspiration on her personal instagram (usually all in head to toe J.Crew) has launched tons of TikTok try on hauls and has more than piqued Gen Z’s interest.

I’ll admit I initially associated J.Crew with a preppier vibe, but as the brand has evolved, it has added an extra layer of coolness that has completely won me over. Now, of course, it still makes its classic hero items like the perfect button-down shirt, quality denim, dreamy knits, and accessories worth gawking over. I have to say as a former non–J.Crew shopper I was missing out, and now that I’ve seen the light not only will I not stop wearing the brand, but I won’t shut up about it either.

I have been on the hunt for the perfect pieces to add to my closet for the upcoming holiday season and to just elevate my everyday wardrobe. Naturally, I have been on J.Crew’s site for hours a day, every day, and found 30 pieces that we’re way too good not to share.

Keep scrolling to see which 30 J.Crew pieces I can’t wait to get my hands on.