Most social media/video-sharing platforms have some way of paying their users, and one of them is ad revenue. X, formerly known as Twitter, is new to the ad revenue-sharing game, and it just gave its users some good news. In a new post, X announced that it’s lowering the threshold to receive ad revenue.
This is something that people were wondering about. Just like on any platform, X displays ads. However, other platforms share their ad revenue with the creators who drive traffic. More traffic means more clicks on ads, and that means more money for the platform. Just like other platforms, X makes money from ads, but the creators didn’t see any of that until just recently.
Now, X is making it easier to earn ad revenue
When X first announced that it was sharing the ad revenue, there was a pretty high barrier to entry; it wasn’t for just your average Joe. For starters, you needed to be a Twitter Blue subscriber, and that remains true. Also, you needed to gather 15 million impressions in the past 3 months to be eligible.
Now, according to a new announcement from the company, you only need to gain 5 million impressions over the same time period. That’s a massive reduction, and you can bet that it will bring more people onto the Twitter Blue platform.
Another bit of good news lets people know that they’ll be able to get their money even faster. X changed the minimum payout from $50 to $10. So, if you aren’t a particularly large creator, but you’re big enough to start making revenue, you won’t need to wait so long to start withdrawing your money.
As stated before, you will need to have a Twitter Blue subscription in order to capitalize on this. Many people still have their reservations about the platform. There’s no doubt that it could learn a thing or two from other social media subscription services.