Welcome toSecond Life, a podcast spotlighting profitable girls who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to girls who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to keep tuned.
We’ve been masking the extremely enjoyable jewellery and accent model Susan Alexandra since its viral purses debuted in 2017, because the whimsical designs shortly caught the eyes of many throughout the style business. Jewellery and accent designer Susan Korn—the Susan behind Susan Alexandra—truly first began the model in 2011 as an assortment of handmade jewellery, and simply six years later, she was launching her assortment of colourful beaded purses and jewellery with main retailers reminiscent of Neiman Marcus, Bergdorf Goodman, and Opening Ceremony. Korn created a model that felt like a breath of contemporary air within the business, as her designs—from purses within the silhouette of a martini glass to quirky cherry-drop earrings—evoked a playful emotion.
Susan Alexandra has amassed a loyal following and has even garnered the eye of fashion icons reminiscent of Gigi Hadid and Pete Davidson, in addition to expanded into brick-and-mortar with the New York flagship retailer. Korn has continued to evolve the model past style equipment and ventured into homeware and occasion favors like Botanical Bag, designed to hold your favourite beverage in model. In the present day, Korn has additionally redirected the Susan Alexandra model again to a wholly direct-to-consumer enterprise mannequin, and by leaning into her imaginative and prescient wholeheartedly, her model has blossomed much more.
Whereas it appears Korn was destined to create items that actually spark pleasure and really feel like a direct product of her unparalleled creativeness, she started her profession in style as an aspiring stylist reasonably than a designer. Take heed to the most recent episode of Second Life to listen to how Korn constructed a model round inclusion and enthusiasm, plus all her plans for what’s subsequent. Hold scrolling to buy a few of our favourite Susan Alexandra types.
