How Gaëlle Drevet Built Fashion's Favorite Brand: The Frankie Shop 

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There’s no denying that The Frankie Store has change into an editor-approved, It-girl model over time by way of its effortlessly cool but refined silhouettes with a minimalistic aptitude. Taking the style business by storm, it’s actually no shock that the girl behind the model, French native turned New Yorker Gaëlle Drevet, innately possesses that very same je ne sais quoi that The Frankie Store radiates. She based the model with the intention of constructing ladies really feel good by way of the artwork of dressing, and over time, she has accomplished simply that.

Drevet has had her finger on the heart beat of how 1000’s of ladies from all around the globe wish to store, stocking her stock with basic but elevated wardrobe staples and a finely curated collection of under-the-radar designers that embody each Parisian and New Yorker kinds. Persevering with to mix the 2 trend capitals, The Frankie Store now has brick-and-mortar shops in each Paris and New York. The Frankie Store has amassed a loyal following of consumers, together with ladies and men, as she simply added an assortment for males final 12 months that contributed to a complete of $40 million in gross sales in 2022 alone, with a few of the best-selling objects garnering intensive ready lists. Drevet noticed a large hole available in the market and the need to decorate with Parisian sophistication with out breaking the financial institution and continues to be on the forefront of the up to date market. 

The Frankie Store—unsurprisingly—is just not Drevet’s first go within the business. In reality, the Manhattan flagship location within the Decrease East Aspect was as soon as dwelling to her first trend enterprise, Pixie Market, the place she curated an assortment of fairly priced objects for a barely youthful demographic in 2006. So, sure, Drevet has all the time had a eager eye. Nevertheless, earlier than she stepped into the style world, she truly had a very completely different profession as a producer for ABC Information, and her early profession was spent in journalism between New York and London. 

Listen to the most recent episode of Second Life to listen to how Drevet’s previous profession impressed her to discover her entrepreneurial aspect and the way she continues to evolve The Frankie Store in a quickly altering business. And preserve scrolling to buy a few of The Frankie Store’s newest arrivals.