Threads launched on Wednesday evening, and it’s already garnering some pretty popular brands on the platform. Which is something that other Twitter clones had been unable to really do.
Some of those brands include Google and YouTube. Official Google accounts have joined Threads with @Google as the official Google account. There’s also Google for Developers as @googlefordevs, Google Workspace as @googleworkspace, and YouTube as @YouTube, just to name a few.
So far, the Google and YouTube accounts haven’t really posted a whole lot of anything. As the Google account has only posted a “Hey” and then a post of the Chrome Dino, and reminding users that they can access it on Chrome by going to chrome://dino.
Some of the more notable names missing here include Android and Pixel. Those will likely follow in the coming days, or maybe even later today. Don’t forget that you can follow Android Headlines on Thread as @Androidheadline.
Threads surpasses 70 million users
This afternoon, Meta CEO, Mark Zuckerberg announced that Threads had surpassed 70 million signups. Which is an insane number for being live for under 48 hours. But that’s the magic of tying it to Instagram, versus starting from the ground up.
Although the Zuck has been grateful to have this many people sign up for Threads, he remains humble about the number. As he, and everyone else knows, that the number of users isn’t what will make the platform successful. It’ll be the content, and features, which we’ve yet to see how that will play out. However, if there is a company that can compete with Twitter, it’s going to be Meta. They have the user-base, the money, and the platform. Instagram has 2 billion monthly active users, Facebook has 3 billion, while Twitter has 300 million.
How long until Threads surpasses Twitter on an accounts front? Likely a few more days. Which is pretty incredible to think about, in the grand scheme of things.