It’s been a while since Facebook got a new logo, and the company remedied this just recently. On Wednesday, it released a lengthy announcement and a video introducing us to the newly revamped logo and what it means for the Facebook brand. The only thing is that you might not notice it.
The new Facebook logo does not deserve a whole announcement
This takes the cake as the most anti-climactic announcement of the modern age. The Meta-owned company is “redefining” its brand, and this brings a new logo. Most people would expect the company to bring some notable changes to the logo that will give the platform a different look and feel. However, that’s not what happened here.
The logo is still an “f”, and it’s still in the same typeface called Facebook Sans. The company stretched the top slightly, made some slight modifications to the taper, made the left arm slightly shorter, made the right arm more slanted, made the “f” overall slightly shorter, and centered it in the circle. Overall, if you look at a before and after image of the logo, you would be hard-pressed to find a palpable difference.
Facebook explained how the new logo will be more legible, but the fact of the matter is that most people will not notice it at all. Folks are going to use the app as normal without noticing any differences.
That’s not the only change coming
While the new logo isn’t exciting at all, the company has some changes coming down the road. Facebook announced revamped reactions in the app. These are the animated emojis that you can use to react to posts. You hold your finger to access them.
Unfortunately, we don’t have a visual on these reactions, but hopefully, they’ll show a more significant change compared to the new logo. Facebook said that it will start testing them out soon. They’ll be rolled out in the coming months