“Cold girl” makeup was a hit on TikTok last winter, and now that we’ve had our first snowfall of the season here in the Northeast, creators have resurfaced the trend. To copy this look, you’ll want to start with a generous sweep of blush on your cheeks and nose to replicate the natural flush you get from being in the cold. Next, apply an icy highlighter on your cheekbones to resemble glistening snowflakes. And for frostbitten lips, add some color to the center of your lips, and then diffuse it outwards with your finger. Easy enough, right? Keep scrolling to see five takes on this trend that you can re-create whether you’re hitting the slopes, attending a holiday party, or sipping hot cocoa by the fire.
Flushed cheeks and hydrated lips are so fitting for a day on the slopes. Don’t forget to protect your skin from the elements with a moisturizer and sunscreen.
Make “cold girl” makeup feel more glam with doll lashes and a plumped-up lip.
Instead of “latte” makeup, why not try “hot chocolate” makeup for winter? Use a milk-chocolate-colored bronzer, and finish the look off with nude lipstick or delectable brown gloss.
A shimmery, snowflake-inspired look is perfect for a day out in the cold. Frosty eyes and cheeks reflect the snow when the light hits, and a hydrating tinted balm provides moisture and a pop of color.
If you’re having a lazy day inside but still want to wear “cold girl” makeup, try this super-simple look. Focus on blurred skin, pink blush, and a glossy pout.
