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black mascara tube with unusual flat-sided wand

I misplaced my latest preferred mascara the other day, so I grabbed one of the sample/travel sized mascaras I keep for just this purpose. This was my first time trying bareMinerals’ Strength and Length mascara, and I have to say: I’m really impressed by their weird wand!

I’ve had fluffy wands… teeny tiny “telescopic” wands… bulbous wands… but this is the first time in my memory I’ve tried a wand that is so unusually flat on one side. My eyelashes tend to be short and straight, and they love this wand for application — the flat side coats and separates them, and then I can use the spiky side for more precise application at the roots or tips.

It’s kind of like the difference between a wide, cushioned hairbrush and a more compact brush, if that makes sense.

(Interestingly, a lot of the Sephora reviewers cite the brush as a major con — if it helps for more information about my eyes/eyelashes, every single other mascara I’ve ever tried transfers onto my lids, and this one doesn’t. But I tend to do a really light mascara application in general, and rarely more than one coat because they always get clumpy on me.)

I also like that it’s a vegan and cruelty-free mascara, with ingredients that include a “red clover peptide complex” for “powerful strengthening benefits.” The Sephora page has some info to suggest that this mascara will lengthen eyelashes, which if it does I’m delighted by since it’s the only lengthening lash product I’ve tried that doesn’t make my dry eyes worse.

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Nice! It’s $22 at Sephora, Ulta, and others.

Workwear sales of note for 2.19.24 — see our big Presidents Day roundup here!

Our favorites are in bold!



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