But Darcy warned: “X will, of course, inherit all of Twitter’s business problems. Musk is the entity that has proven toxic to advertisers and much of the user base, not the widely recognized bird logo. How the billionaire ultimately turns that ship around is unclear, particularly as he faces new competition from Mark Zuckerberg and Threads.
“So far, however, there is little hope Musk will be able to successfully steer the ship out of iceberg-ridden waters,” Darcy concluded. “He is, after all, the captain who led the ship into them — all while manically laughing alongside his inner circle while standing at the wheel.”
In a stunning move on Monday, Musk and Twitter chief executive officer Linda Yaccarino unveiled a logo for the social media platform that featured a white “X” on a black background as a replacement for the familiar blue bird symbol.
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