The spotlights have barely faded on the spring/summer 2025 runways, but that isn’t stopping the rollout of corresponding campaigns. First up are the resort and the pre-spring collections, here to provide a bit of warmth to the winter months with a taste of what’s to come in the world of fashion. Offerings from brands like Proenza Schouler and Loewe are already on full display, and soon the spring/summer campaigns will be in full swing, with your favorite faces in front of the cameras and the industry’s best photographers behind them, exhibiting the upcoming season’s biggest trends. Check back here often as we track the latest surprise stars and eye-catching images of the season.
Prada
Carey Mulligan has transformed into a multitude of characters for Prada’s spring/summer 2025 campaign, encapsulating both the brand and the actress’ plurality. Titled “Acts Like Prada,” the images reference the brand’s fall/winter 2021 campaign, “Feels Like Prada,” which was captured by David Sims. This time around, the portraits photographed by Steven Meisel are more direct than their abstract predecessors, introducing the audience to the many viewpoints that make up Prada’s ideology.
Fashion is used as a tool of transformation as Mulligan is reincarnated again and again. She’s a stylish school teacher with a fresh perm and argyle sweater, or a mom who grabbed her chocolate-brown tote while running out the door to pick up her kids from school. There are touches of the ’70s in some of the embodiments, while ’80s influences slip into others, but there is no doubt this is a modern, Prada woman.
Louis Vuitton
You can stop scrolling eBay for those twenty-year-old Louis Vuitton x Murakami bags. Two decades after the French brand originally partnered with Takashi Murakami for the still-coveted collaboration, LV and the artist are once again coming together for a re-edition. Of course, such an iconic launch requires an equally iconic face, and Louis Vuitton has just the house ambassador for the job: Zendaya. The actress shows off a handful of the collaboration’s 200 pieces, including a flower-dotted silk scarf top and white bandage skirt in the colorful, cartoon-covered campaign.
Louis Vuitton
Fans of Murakami and the original collaboration will instantly recognize the artist’s motifs, at play throughout the collection and corresponding campaign. The colorful take on the LV logo, made famous with the initial launch under designer Marc Jacobs 20 years ago, is seen on an array of products, like peep-toe mules, and the classic LV Speedy.
Balenciaga
In case you were confused, “This is a Balenciaga Campaign.” The brand is taking a totally straightforward approach with its latest advertisement, teaming with Juergen Teller, as well as the photographer’s wife and creative partner, Dovile Drizyte, on a campaign sporting that aforementioned, fairly unambiguous title.
Balenciaga
In the images, it’s not only the clothes and models on display, but also pieces of furniture from Demna’s personal vintage collection. Red velvet chairs and a white satin couch pop up throughout Paris, allowing campaign stars like Kim Petras and Romeo Beckham to admire the Eiffel Tower or the Seine in comfort.
Balenciaga
In addition to Petras and Beckham—as well as models Sua Lee, Khadim Sock, and Akolde Meen—Demna also enlisted Olympic medalist pistol shooter Kim Ye-Ji, who went viral during the Paris Games this summer. Now, Kim has returned to the French city—though she has traded in her pistol for a Balenciaga Bel Air bag.
Loewe
Young Hollywood is joined by some unexpected characters in Loewe’s resort 2025 campaign. Unlikely combinations are on display as Ayo Edebiri demands attention away from a scrum of rugby players and Leo Woodall stands tall next to an armor-clad knight. The pairings are odd and spontaneous, sparking friction, but also a laugh.
Loewe
Baby Reindeer star and creator Richard Gadd is being stalked by a giant squash in Loewe’s cheeky campaign.
Loewe
As has become something of a tradition, Anderson cast an unexpected icon in his latest Loewe campaign. Following int he footsteps of the late Dame Maggie Smith, the 89-year-old artist Rose Wylie stepped in front of the camera.
Loewe
Also in the campaign is Queer star Drew Starkey, a new addition to Jonathan Anderson’s ever-growing roster of celebrities. The actor looks confident, like he knows the audience is focused on him and his Pebble bucket bag, not the knights that stand a few feet in the distance. With the image, he proves his place in this twisted world created by Anderson and photographer Juergen Teller.