Blake Lively has once again captured the world’s attention, this time with a stunning display of floral fashion during the promotional tour for her highly anticipated film, “It Ends With Us.” The actress, renowned for her impeccable style, has transformed into a real-life Serena van der Woodsen, albeit with a garden-inspired twist. As the summer heat continues, Lively’s garden-inspired looks offer a fresh perspective on seasonal style.
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A floral fashion extravaganza
Blake Lively’s promotional wardrobe has been a masterclass in elevated elegance. The actress has created a captivating floral fantasy that complements the film itself. The carefully curated outfits not only emphasize her brilliant take on style but also generate significant buzz for the movie, akin to other style icons Margot Robbie and Zendaya, who embraced specific themes for their film promotions.
From the moment Blake Lively stepped out in the jaw-dropping Dauphinette NYC sleeveless midi dress jazzed up with multi-colored feathers, it was clear that this promotional tour would be a fashion extravaganza. The subtle yet shimmering floral patterns, combined with the towering Louboutin heels and glamorous earrings, created a bold and sophisticated look. It was a statement of intent, signaling that Lively was ready to dominate the fashion scene.
Blake Lively: The queen of intriguing fashion
To hear Lively tell it, her outfit choices run deeper, acting as armor and a source of comfort when she’s in highly public situations. “I’m a pretty shy person, so if I’m going to go somewhere, I tend to choose a character,” she recently told PEOPLE while promoting her debut haircare line Blake Brown. “It’s like, ‘What Spice Girl am I today? Or which character of Sex in the City?’ “
For instance, at the 2024 Super Bowl, she opted for a red Adidas tracksuit with tapered pants and pointed-toe stiletto heels while attending with her friend, Taylor Swift. She styled the ensemble with stacks of Tiffany & Co. jewelry. “I don’t think I was supposed to wear all that jewelry together,” she jokes, adding, “Because I style myself, I was like, what’s the sort of character that allows me to go out to something that’s a lot of stimulation and attention [like the Super Bowl]… what’s the way in?”
A new Blake for every season and promotion
The actress has made method dressing an Olympic sport. The mom-of-four practically invented the sartorial cosplay trend that’s now become a go-to fashion flex for industry It girls promoting new projects. (Hi, Margot Robbie as Barbie and Zendaya’s tenniscore promo tour for Challengers.) “I’m so excited that method dressing is such a thing now because years ago, when I did A Simple Favor, people were like, ‘Why are you dressing like your character? Why are you in suits?’,” she says, referring to her 2018 promo tour for the Paul Feig film she just filmed a sequel to.
“And I was like, because we have no marketing money to promote this movie. It’s a small movie and the only thing people pay attention to at these junket interviews is the photos of fashion so if I just wear men’s suits, people are going to go, ‘Why is she just wearing suits?’ And then they’re going to go, ‘Oh, because she’s in a movie and she’s wearing men’s suits.’ It’s a marketing hack to try to get people to pay attention to our movie. And it worked.”
Nothing showcased her fashion sense better than the custom crimson Versace catsuit she wore as Lady Deadpool to cosplay alongside Gigi Hadid for the NYC promo of Marvel’s “Deadpool and Wolverine.” “I had a theme, I had an angle, and all the embroidery on the catsuit was flowers, so I was still honoring Lily,” she notes of her double method move, simultaneously celebrating Deadpool and her promo tour for the hotly anticipated “It Ends with Us,” where she’s stepping out in a parade of floral looks as a nod to her character, florist Lily Bloom.
(Blake Lively is known for her signature long “bronde” locks. Recently, she launched an eight-product haircare line after seven years of hard work).
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A new fashion trend?
Blake’s embrace of floral fashion has the potential to influence trends. Summer is traditionally associated with floral prints, but the actress has elevated the trend to new heights. By incorporating bold colors, unexpected silhouettes, and luxurious fabrics, she has redefined what it means to wear florals.
We will likely see a surge in floral fashion in the coming months, as people seek to emulate Blake Lively’s style. Designers may also be inspired to create their own floral collections, incorporating elements of Lively’s signature look.
Summer style inspiration
Blake Lively’s summer style offers invaluable inspiration for fashion enthusiasts. Her looks demonstrate how to elevate everyday pieces with thoughtful styling. For example, a simple floral dress can be transformed into a red-carpet-worthy outfit with bold accessories and impeccable styling.
By embracing the floral trend, Lively has shown us that summer fashion doesn’t have to be boring or predictable. Her bold and confident approach to style encourages women to experiment with different patterns, colors, and silhouettes.
The impact on summer fashion
Lively’s floral fashion choices are already making waves in the fashion industry. As a style icon with a massive following, her influence is undeniable. By showcasing the versatility and elegance of floral prints, she has reignited interest in this classic summer trend.
Blake Lively’s recent floral style game is already set to challenge us to seek new ways to wear blossoms. Whether you’re attending a summer wedding, a garden party, or simply running errands, Lively’s floral fashion offers something for everyone. By getting creative with petals, just like Lively, you can create stunning summer looks that are both stylish and comfortable.
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