Eurovision has revealed its new slogan and visible id for this yr’s competitors.
The 2023 version of the annual track contest is because of happen on the M&S Financial institution Area in Liverpool on Saturday, Might 13. This yr, the UK is staging Eurovision on behalf of Ukraine as a result of nation’s ongoing warfare with Russia.
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Eurovision 2022 winners Kalush Orchestra beforehand mentioned they had been “happy” that Liverpool can be staging the occasion, explaining: “We all know that the individuals of Liverpool can be heat hosts and the organisers will be capable of add an actual Ukrainian flavour to Eurovision 2023 on this metropolis.”
At present (January 31), the BBC has introduced that the slogan for this yr’s competitors is ‘United By Music‘, which displays the ability music has to deliver individuals collectively.
“The brand new slogan demonstrates the distinctive partnership between the UK, Ukraine and host metropolis Liverpool to deliver the 2023 Contest to audiences throughout the globe and the unimaginable energy of music to deliver communities collectively,” a press release reads.
“It additionally displays the very origins of the competition, developed to deliver Europe nearer collectively by a shared TV expertise throughout totally different nations.”
Right here’s your first have a look at the theme artwork for #Eurovision2023
https://t.co/oKx0ysKbK3
— Eurovision Music Contest (@Eurovision) January 31, 2023
#Eurovision 2023, we’re United by Music.https://t.co/Rq0mVEhXXK pic.twitter.com/4ANmm8CJpJ
— BBC Eurovision (@bbceurovision) January 31, 2023
The broader visible id for the 2023 contest was designed by inventive partnership between UK company Superunion and Ukraine studio Starlight Artistic.
“With over 160 million viewers watching final yr, the look of the colourful, wider id celebrates this shared cultural expertise as ‘tens of millions of hearts beat as one’,” a press launch provides.
“Impressed by the Ukrainian and UK flags, the colors used are designed to replicate the enjoyment and variety of the competition.”
The featured typeface, in the meantime, known as ‘Penny Lane’ – impressed by the Twentieth-century cast-iron indicators displaying Liverpool road names and a nod to town’s wealthy musical heritage.
The brand new branding will first be seen by viewers throughout the ‘handover and allocation draw’ programme tonight (January 31), which is being introduced by Rylan and AJ Odudu. You may tune in from 7pm GMT on BBC Two and BBC iPlayer.
Moreover, Liverpool’s St George’s Corridor and the ‘Liverpool’ signal at Liverpool ONE are set to be dressed within the model this week earlier than it’s rolled out wider throughout town in April forward of the principle Eurovision occasion.
See the preview tweets and pictures above.
Martin Inexperienced CBE, Managing Director, Eurovision Music Contest 2023, BBC, mentioned: “The 2023 Eurovision Music Contest can be a very particular occasion and the inventive look is a giant a part of creating that magic.
“This yr’s id sums up completely the superb partnerships throughout the Contest and extra importantly the ability of music to deliver individuals collectively internationally.”
Superunion’s Government Artistic Director, Stuart Radford and Artistic Director, Katherina Tudball, added: “We’re thrilled to create the 67th Eurovision Music Contest visible id in partnership with Ukrainian company, Starlight, and the BBC.
“For this yr’s theme, ‘United By Music’, our resolution was impressed by analysis exhibiting that when experiencing dwell music collectively, human hearts synchronise to beat in unison. This perception led to the inventive idea of 160 million hearts beating as one, an concept that captures the common spirit of Eurovision.”
Olena Martynova, CEO, Starlight Artistic, commented: “Creativity and music each have the ability to unite and encourage. We’re so proud to be a part of the inventive idea for such an vital musical occasion when greater than ever, we have to come collectively as a world neighborhood.
“For Starlight, it is a chance to signify Ukraine on a global stage, showcase our inventive and musical capability, and create one thing that honours our energy and the ability of unity.”
In different information, the Eurovision Music Contest has introduced main voting adjustments for 2023.