The Final of Us impressed no scarcity of takes when it first launched again in 2013. The HBO TV adaptation has been no totally different. Like a large EpiPen of stimulus for the take economic system in the midst of winter, it has elicited each over-the-top reward, scornful dismissals, and every part in-between. However what’s probably the worst take of all wasn’t born till at this time.
“Hello FTC — did you catch final evening’s episode of The Final of Us?” tweeted Activision Blizzard’s Govt Vice President of Corporates Affairs and Chief Communications Officer, Lulu Cheng Meservey. “It was unbelievable.” What adopted from the Name of Obligation writer’s not too long ago employed serial poster was a cringey thread about how The Final of Us TV present proves Microsoft needs to be allowed to accumulate the corporate for $69 billion.
For many who is perhaps residing beneath a rock and don’t know: The Final of Us is a harrowing story about love, loss, and redemption in a world delivered to its knees by a pandemic. This week’s particularly intimate and emotional episode moved many to tears. It moved Meservey to publish about how the biggest acquisition within the historical past of tech raises no purple flags.
Microsoft and Activision Blizzard have been on the offensive ever because the Federal Commerce Fee launched an anti-trust lawsuit in opposition to them, seemingly with the intent to wriggle unfastened just a few extra concessions earlier than finally letting the deal undergo. It’s a multi-faceted, omni-directional marketing campaign that has Microsoft repeatedly speaking about how a lot it sucks in comparison with Sony, each by way of making video games and now by way of making TV reveals. That was actually the sentiment Microsoft Gaming CEO Phil Spencer conveyed final week when requested to match The Final of Us TV present to the Halo TV present.
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“Sony’s expertise and IP throughout gaming, TV, motion pictures, and music are formidable and actually spectacular,” Meservey tweeted at this time. “It’s no marvel additionally they proceed to dominate because the market chief for consoles. In gaming, Sony is ‘the primary of us’ – and they are going to be simply advantageous with out the FTC’s safety.”
Let the Cordyceps take me now.