Over two years ago, the Discovery+ streaming service launched in the US and Canada, but it is now seeing its first price increase. This increment is already effective and is affecting users in the US and Canada, according to the company’s media release. However, users of this streaming service in the US and Canada will start seeing the rate increase by next month.
Currently, the streaming service provider offers a total of two subscription plans for users. The first and more affordable is the ad-lite while the second and more expensive option is the ad-free. Both subscription plans give users access to all the programs that Discovery has to offer across all their signed-in devices.
Previous pricing for these plans was $4.99 for the ad-lite option and $6.99 for the ad-free option. Those currently paying this should be ready to see an increase to either one or both plans, depending on their region. Here are the new prices for your Discovery+ subscription that will become effective next month.
All changes to the Discovery+ prices that will be coming to US and Canadian users
Discovery+ has announced their new price increments to their two subscription services. These changes will be effective in the US and Canada and might expand to other regions in the coming months. For now, users in the US will see a price increase on just one subscription plan, while users in Canada will see an increase in both subscription plans.
Users in the users will get to retain the original price of the ad-lite model, which goes for $4.99 per month. However, the price of the ad-free subscription plans will increase from $6.99 to $8.99. This new pricing is still subject to applicable taxes, which might give the price another little increase.
Moving over to Canada, users in this region will see an increase in both Discovery+ subscription prices. The ad-lite model goes from $4.99 to $5.99 while the ad-free plan goes from $6.99 to $8.99 (all in CAD). Certainly, this increment might not sit well with certain current subscribers, but it’ll help Discovery+ operate.
With the ad-lite plan, users will be able to stream Discovery+ content with some ads here and there. The ad-free plan removes all ads from the viewing experience of users who pay for this plan. How both plans operate will see no changes, the only change will involve their costs.
From next month, users in the US and Canada will start seeing these changes to their monthly subscriptions. Other regions might also see a similar subscription price increment in the coming months. If this is the case, Discovery+ will make an official announcement ahead of any price increase in other regions.