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Photo:

@pradabeauty

Right now, there’s one phrase on the fashion crowd’s lips—”Prada Beauty.” No beauty launch has caused this much commotion in the fashion space in recent memory. It makes sense, as no one knows quite how to marry classic and modern together quite like Miuccia Prada, the queen of understated elegance and eccentric style. 

Now, Prada is taking that same sensibility into the beauty space. Prada Beauty just debuted its Rethinking Beauty campaign. The collection aims to feel both highly personal and accessible with skincare and makeup that tap into the best of both minimalism and maximalism. There’s Prada Skin and Prada Color, and each perfectly encapsulates the heart of the iconic brand. 

While Prada Beauty formally launches in the United States in January 2024, it looks like we’ve lucked out—some of the products are already available on the site. If you want to be the first to try the new lipsticks and eye palettes, you can. The eye shadow palettes draw from Prada’s archival prints, while the lipsticks are inspired by the iconic Saffiano leather, which reinvents the idea of what matte lipstick looks like as we know it. 

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Photo:

@pradabeauty

Prada Beauty Monochrome Hyper Matte Lipstick in Argile

Prada Beauty

Monochrome Hyper Matte Lipstick in Argile

$50

The perfect dusty-rose nude. 

Prada Beauty Monochrome Hyper Matte Lipstick in Fuoco

Prada Beauty

Monochrome Hyper Matte Lipstick in Fuoco

$50

A blue-toned red is a staple. 

Prada Beauty Monochrome Hyper Matte Lipstick in Rubino

Prada Beauty

Monochrome Hyper Matte Lipstick in Rubino

$50

This true red would look good on everyone. 

Prada Beauty Monochrome Hyper Matte Lipstick in Notte

Prada Beauty

Monochrome Hyper Matte Lipstick in Notte

$50

Burgundy lips will be major this fall. 

Prada Beauty Monochrome Soft Matte Lipstick in Granato

Prada Beauty

Monochrome Soft Matte Lipstick in Granato

$50

This pink-toned red will make you stand out. 

Prada Beauty Monochrome Soft Matte Lipstick in Blush

Prada Beauty

Monochrome Soft Matte Lipstick in Blush

$50

Everyone needs a good cool-pink lipstick. 

Prada Beauty Monochrome Soft Matte Lipstick in Pourpre

Prada Beauty

Monochrome Soft Matte Lipstick in Pourpre

$50

Berry-toned lips are hyper-chic. 

Prada Beauty Monochrome Soft Matte Lipstick in Flamingo

Prada Beauty

Monochrome Soft Matte Lipstick in Flamingo

$50

This color will be all over the runways this fall.

Prada Beauty Monochrome Soft Matte Lipstick in Carminio

Prada Beauty

Monochrome Soft Matte Lipstick in Carminio

$50

This red looks so dreamy. 

Prada Beauty Prada Dimensions Eyeshadow in Pulp

Prada Beauty

Prada Dimensions Eyeshadow in Pulp

$80

A pop of pink keeps this palette playful. 

Prada Beauty Prada Dimensions Eyeshadow in Pure

Prada Beauty

Prada Dimensions Eyeshadow in Pure

$80

These colors work so beautifully together. 

Prada Beauty Prada Dimensions Eyeshadow in Portrait

Prada Beauty

Prada Dimensions Eyeshadow in Portrait

$80

This purple packs a punch. 

Prada Beauty Prada Dimensions Eyeshadow in Profusion

Prada Beauty

Prada Dimensions Eyeshadow in Profusion

$80

The mustard shade makes this palette so unique.

Prada Beauty Prada Dimensions Eyeshadow in Pulse

Prada Beauty

Prada Dimensions Eyeshadow in Pulse

$80

Red eye shadows are few and far between, but this one is so wearable. 



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