Blog Post

Social Media Doesn't Lie—7 Brands Everyone Is Wearing This Summer

Social Media Doesn't Lie—7 Brands Everyone Is Wearing This Summer

BlinkReads Team, 2 years ago 6 min read 111

clothing brands for summer 308439 1689971493512 — Not so long ago, it may have been inconceivable to imagine how much social media would influence the world, yet we’ve now reached a point where it’s just as unimaginable to think of life without it. Love it or hate it, social platforms like Instagram, TikTok, and Pinterest have changed how we view every aspect of our lives—especially our personal style. There’s no more straightforward example of this than the various fashion aesthics, popular brands, and micro-trends that have become viral sensations overnight. Admittedly during the summer, there seems to be no shortage of buzzy things to adopt—from swimwear trends to travel trends, the list goes on. But none are more important (in my mind) than the clothing brands everyone is wearing. The benefit of keeping up with buzzy fashion brands is that it is a great way to tap into the cultural moment in a way that’s tailored to your sartorial preferences. You don’t have to buy into every single trend on the internet, but rather just the brands you’re most excited about. Which leads one to wonder, what fashion brands are trending right now? In search of that answer, I combed through social media and our editorial slack channels to identify the seven most popular summer clothing brands. You’ve likely already seen these brands without realizing it, but I’m breaking down why they are the best for the summer. Trust me when I say there’s something ahead for everyone…

clothing brands for summer 308439 1689975834978 — Siedrés was founded in 2019 by the Turkish husband and wife Ceylin Türkkan Bilge and Emir Bilge. It’s a contemporary ready-to-wear label that’s caught the attention of the fashion set for its vibrantly-hued pieces that often feature nostalgic details (e.g., ruffles or psychedelic prints). They’re the types of items you’d want to pack for some destination by the Mediterranean.

clothing brands for summer 308439 1689977729272 — How goregous is this dress though?

clothing brands for summer 308439 1689977874257 — Perfect for that upcoming concert.

clothing brands for summer 308439 1689978013470 — You can wear this skirt long after the vacation is over.

clothing brands for summer 308439 1689978996352 — The beading on this dress is so cool.

clothing brands for summer 308439 1689972866587 — Unless you’re off the grid, you’re likely already well-acquainted with Reformation. However, it’s worth the reminder that this brand continues to be beloved by the fashion set, summer after summer. Part of that appeal concerns the brand’s continued dedication to sustainable production practices since its founding in 2009. But beyond that, what’s made this brand popular is its wide range of apparel, footwear, and bags that are ideal for special occasions (and beyond).

clothing brands for summer 308439 1689978769108 — No one does a matching set like Reformation.

clothing brands for summer 308439 1689979923690 — So elegant.

clothing brands for summer 308439 1689979355236 — You can wear this skirt on the weekends or during the work-week.

clothing brands for summer 308439 1689978831378 — Peak summertime.

clothing brands for summer 308439 1689972197496 — Let’s set the record straight; no trend comes out of nowhere—designers always bring them into the zeitgeist. One of the most recent examples is the floral appliqué’s rise. No other brand has been as widely accredited for helping 3D flowers blossom to the level of popularity they have now as Magda Butrym. While some might just be discovering the Polish designer because of their unique floral pieces, the ready-to-wear and accessories label has been around since 2014. Since then, it’s grown a cult-following because of its ultra-feminine pieces that champion craftsmanship.

clothing brands for summer 308439 1689982166842 — Put something on your calendar, just so you can wear this dress.

clothing brands for summer 308439 1689982694249 — Magda Butrym’s floral shoes have gone viral this summer (for a good reason)!

clothing brands for summer 308439 1689982680242 — NGL, this bag makes me want to sing, “I’m a barbie girl, in a barbie world.”

clothing brands for summer 308439 1689980558740 — Swimwear has never been more perfect for the gram. Pair with the matching Bikini Top ($300).

clothing brands for summer 308439 1689973224494 — So many formerly “dated” mall brands have gone through their own form of a renaissance—J. Crew happens to be one of them. The brand’s transformation has been led by a new wave of talent at the helm, including the head of women’s design, Olympia Gayot. While initially, the thing that caught many people’s attention was Gayot’s social media presence, her work has kept her on the radar of many fashion people. Collections have been filled with preppy essentials—e.g., linen button-downs, crochet dresses, ballet flats, and so on—that are extremely wearable, especially for summer.

clothing brands for summer 308439 1690062140709 — Everything about this maxi dress is perfect—from the deep v-neck to the ruching at the waist to the double-straps.

clothing brands for summer 308439 1690062792391 — Is it even summertime if you don’t wear crochet?

clothing brands for summer 308439 1690062449991 — Linen trousers are a must-have for the summer—luckily, J.Crew came in clutch with this pair.

clothing brands for summer 308439 1690063112253 — J.Crew’s shoes are suprisingly good.

clothing brands for summer 308439 1689973716565 — What comes to mind when you think of the quintessential brand that the fashion set is packing for a vacation? Everyone may think of different responses, but nine times out of ten, the only correct answer is Christopher Esber. The Australian designer launched their namesake womenswear label back in 2010 and has become a fan-favorite among the fashion set. The defining feature of Esber’s collections is its contemporary approach to traditionally feminine silhouttes.

clothing brands for summer 308439 1690063905779 — Ideal for a summetime wedding.

clothing brands for summer 308439 1690063781386 — The cutout detail makes this simple tank feel sultry.

clothing brands for summer 308439 1690063693721 — You’ll want to zoom-in to see the hardware on this skirt.

clothing brands for summer 308439 1690063561247 — Christopher Esber, you really can do no wrong.

clothing brands for summer 308439 1689974017758 — There must be something in the water down under because another Australian-based clothing brand is making serious waves with the fashion set this summer: Dissh. Founded by Lucy Henry-Hicks in 2001, the designer set out to create a label that creates an arsenal of elegant, seasonless, foundational staples that women around the world can wear. It’s achieved this aim (and subsequent popularity) through its offering that includes ’90s-inspired suiting separates, tailored dresses, and cozy knitwear.

clothing brands for summer 308439 1690064111822 — A draped linen dress? Don’t mind if I do.

clothing brands for summer 308439 1690064258166 — The scoop neck adds a special-touch to this waistcoat.

clothing brands for summer 308439 1690064409244 — Dissh’s linen separates will become one of your most beloved wardrobe staples.

clothing brands for summer 308439 1690064453169 — NGL, my jaw droped the first-time I saw the drop-waist on this dress.

clothing brands for summer 308439 1689975696729 — With so much of the discourse on social media surrounding the concept of low-key luxury, it’s no surprise that the Australian label Posse has blown up this summer. Ironically though, this slow-fashion brand took a long time to go viral on social media. Founded by Danielle Mulham in 2016, this label produces vintage-inspired ready-to-wear pieces in small batches. For a brand that’s all about creating long-lasting clothing, it’s fulfilling to finally see it get the flowers and fit grams it rightfully deserves. For so many brands (whether rising or established), social media is the way to evolve the label and engage with us in new ways. And on the flip side, seeing how these brands are worn out in the wild by others can make discerning what’s worth adding to our summer wardrobes a bit easier. In essence, social media always has the receipts—that in and of itself is something to appreciate.

clothing brands for summer 308439 1690065117592 — So pretty!

clothing brands for summer 308439 1690064917659 — A little linen top is never a bad idea.

clothing brands for summer 308439 1690065108025 — Barbie would approve.

clothing brands for summer 308439 1690065099848 — Just think of all the ways you can wear this dress for the rest of the summer.

Next, 7 Trends Stylish Women Are Pairing With Swimwear This Summer

See also 5 Reasons Why You Should Not Visit Paris This Summer

Tags #Brands #Doesn039t #Lie7 #Media #social #Summer #Wearing

David Guetta: AI Will ‘Win’ Over Human Creators

Valentino’s Best Celebrity Fashion Moments: From Jackie O to Anne Hathaway