Meta’s Threads app is growing at an amazing pace. Mark Zuckerberg revealed that the app passed 10 million users in only 7 hours since launch. Well, that number has now doubled after 12 hours, and kept on growing to 30 million users. At the moment, over 55 million users joined Threads, it seems.
Threads app has managed to rake in 55 million users since launch
This info has been published by the Search Engine Journal, and it’s based on the number badges appearing on Instagram profiles. Needless to say, these are outstanding numbers for Threads.
For those of you who are out of the loop, Threads is Meta’s competitor for Instagram. The app has been around for less than two days at the time of writing this article, actually.
At the moment, it’s only available in a form of an app, but a web version is coming. We don’t know when, though. Threads app is still lacking some features like DMs, a more capable search, and several others, but that’s not really bothering users it seems, at least not yet.
Elon Musk made some unpopular choices since taking over Twitter
Elon Musk made some questionable choices since taking over Twitter, and it managed to annoy quite a few users along the way. A number of competitor platforms emerged since then, but none of them presented as huge a threat as Threads.
Meta basically used Instagram’s popularity and user base to make the transition easy. If you have an Instagram account, jumping to Threads is a piece of cake. That’s probably what made it possible for the platform to grow so fast.
It remains to be seen what will happen moving forward. Threads will not only need to keep up the momentum, but also retain the users it gets. Keeping the app stable and making sure new features are constantly flowing in will be key to its success.
It will also be interesting to see whether Twitter’s alleged lawsuit will happen, or not.